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LinkedIn Marketing and Hashtags for Health Professionals, Coaches and Wellness Providers.

linkedin hastags health wellbeing

Are you a healthcare professional, a doctor, coach or in allied health? Do you use LinkedIn (LI) for marketing, managing relationships or news updates? Are you familiar with # hashtags?


LinkedIn has its unique ecosystem, it is not Instagram, nor is it FaceBook. The rules of engagement differ. It seems that there is a number of LI members who do not yet take advantage of hashtags, the ability to follow topics of interest. Nor do members post using hashtags correctly.


When it comes to using hashtags, this is what LinkedIn advises:

"Unlike Instagram, which encourages users to add up to 30 hashtags to posts, LinkedIn recommends sticking to 2 or 5 targeted tags per post. This allows your posts to be more focused and help you connect with a larger audience."


LinkedIn shares how many followers each hashtag has. Some health hashtags have millions of followers, for example, #health. Others have Zero. People create them and there is rarely any further development or following.

When using hashtags: are you reaching out to a new audience, servicing the needs and interests of an existing community or preaching to the converted?

For popular hashtags it is easy for content to get drowned out under the sheer number of posts. But for specialist topics content can stand out. Below is a collection of health specific hashtags and their followers, as of 04 September 2024. Out of LinkedIn's 830 million or so active members, note how many follow specific health topics. The results might surprise you.


Stay Healthy,


Alastair

#

 Followers 

healthcare

          9,627,920

medicine

          8,044,562

health

          2,248,247

mentalhealth

          1,805,263

sleep

             157,980

wellness 

             148,415

wellbeing 

             132,845

gratitude

             129,998

fitness

             120,390

nursing

                96,782

digitalhealth

                92,649

nutrition 

                76,001

nurses

                68,867

sports

                62,447

worklifebalance

                54,431

doctors

                51,474

singapore

                44,000

football

                32,001

stressmanagement 

                23,721

cancer

                23,587

 selfcare 

                20,324

gym

                19,714

mentalhealthmatters

                19,553

physicians

                19,023

stress

                17,941

meditation

                16,681

yoga

                16,014

workplacewellbeing

                15,648

anxiety

                15,029

fitnessprofessional

                14,068

addiction

                13,585

cardiology

                13,135

lifecoach

                12,839

vegan

                12,496

personaltraining

                11,799

 healthylifestyle 

                10,751

diabetes

                10,571

exercise

                10,483

healthandwellness

                  9,032

weightloss

                  6,920

nutritionist

                  6,653

diet

                  5,890

alliedhealth

                  5,693

running

                  4,625

alzheimers

                  4,574

aging 

                  4,513

holistichealth

                  3,642

 longevity 

                  3,563

 lifestylemedicine 

                  3,153

guthealth

                  1,856

supplements

                  1,701

vegetarian

                  1,351

heartdisease

                  1,334

diabetesmanagement

                  1,314

 biohacking 

                  1,296

exerciseismedicine

                  1,261

 healthcoach 

                  1,240

behaviourchange

                  1,091

wellnesscoach

                  1,061

triathlon

                  1,010

 healthcoaching 

                     961

hypertension

                     906

keto

                     881

type2diabetes

                     785

cardio

                     649

cholesterol

                     425

 healthspan  

                     366

lifestylecoach

                     273

bluezones

                     250

dietician

                     239

ozempic

                     189

highbloodpressure

                     154

 biohacker 

                     142

fitnessinstructor

                     118

paleo

                     110

vo2max

                        38

highcholesterol

                        11

 dontdie 

                          7


 

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