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Writer's pictureAlastair Hunt

LinkedIn Marketing and Hashtags for Health Professionals, Coaches and Wellness Providers.

Updated: 1 day ago

linkedin hastags health wellbeing

Are you a healthcare professional, a doctor, coach or in allied health? Do you use LinkedIn (LI) for marketing, managing relationships or news updates? Are you familiar with # hashtags?

When using hashtags: are you reaching out to a new audience, servicing the needs and interests of an existing community or preaching to the converted?

LinkedIn has its unique ecosystem, it is not Instagram, nor is it FaceBook. The rules of engagement differ. It seems that there is a number of LI members who do not yet take advantage of hashtags, the ability to follow topics of interest. Nor do members post using hashtags correctly.


  • When it comes to using hashtags, this is what LinkedIn advises: "Unlike Instagram, which encourages users to add up to 30 hashtags to posts, LinkedIn recommends sticking to 2 or 5 targeted tags per post. This allows your posts to be more focused and help you connect with a larger audience."


  • This is unlike Instagram, where users might add up to 30 hashtags to posts.


  • Some health hashtags have millions of followers, for example, #health. Others have Zero.


  • Often users create hashtags - with zero followers - and never use or develop them further.


  • Want to see how many followers a hashtag has? Right click on the hashtag, open link in new tab, and you will have the answer.


When using popular hashtags it is easy for your post to get drowned under the sheer number of posts. For specialist topics, with smaller numbers of followers, your post can stand out. Below is a collection of health specific hashtags and their followers, as of 04 September 2024. Out of LinkedIn's 830 million or so active members, note how many follow specific health topics. The results might surprise you.


Stay Healthy,


Alastair

 

This list of hashtags is far from complete but a couple of things stand out - perhaps due to selection bias from myself. There seems to be a distinct split between hashtags with over 1 million followers and the rest, between 200k and below.


Below the same hashtags are presented over 2 tables: the 1st being by subject, the 2nd by number of followers. To provide some reference and a sense of 'scale', I have included some non-health related hashtags e.g. "F1", "Premierleague" etc.


Listed in Alphabetical Order

#

 Followers 

addiction

            13,585

aging 

              4,513

ai

          638,534

alliedhealth

              5,693

alzheimers

              4,576

anxiety

            15,029

ayurveda

              4,330

behaviourchange

              1,091

 biohacker 

                  142

 biohacking 

              1,296

bluezones

                  250

brainhealth

              3,075

cancer

            23,587

cardio

                  649

cardiology

            13,135

carnivore

                  106

cholesterol

                  425

crossfit

              1,544

cycling 

              6,295

diabetes

            10,571

diabetesmanagement

              1,314

diet

              5,890

dietician

                  239

digitalhealth

            92,649

doctors

            51,474

 dontdie 

                      7

exercise

            10,483

exerciseismedicine

              1,261

F1

              5,692

fitness

          120,390

fitnessinstructor

                  118

fitnessprofessional

            14,068

foodasmedicine

              1,708

football

            32,001

genes

                  390

gratitude

          129,998

gut

                  547

guthealth

              1,856

gym

            19,714

health

      2,248,247

healthandwellness

              9,032

healthcare

      9,627,920

 healthcoach 

              1,240

 healthcoaching 

                  961

healthequity

            18,390

 healthspan  

                  366

healthtech

            33,125

 healthylifestyle 

            10,751

heartdisease

              1,334

highbloodpressure

                  154

highcholesterol

                    11

holistichealth

              3,642

hormones

                  402

hypertension

                  906

hyrox

                    74

integrativehealth

                  399

keto

                  881

lifecoach

            12,839

lifestylecoach

                  273

lifestylemedicine

              3,153

 longevity 

              3,563

medicine

      8,044,562

meditation

            16,681

medtech

            49,422

menopause

              1,655

mentalhealth

      1,805,263

mentalhealthmatters

            19,553

microbiome

            13,065

microbiota

            13,072

mindfulness

      1,699,872

mindset 

          184,346

nbhwc

                  109

nurses

            68,867

nursing

            96,782

nutrition 

            76,001

nutritionist

              6,653

ozempic

                  189

paleo

                  110

personaltrainer

            12,463

personaltraining

            11,799

physicians

            19,023

pilates

              1,879

plantbased

            17,688

premierleague

              4,756

purpose

            17,901

running

              4,625

 selfcare 

            20,324

singapore

            44,000

sleep

          157,980

sports

            62,447

strengthtraining

              6,191

stress

            17,941

stressmanagement 

            23,721

supplements

              1,701

swimming

              2,371

tcm

                  333

triathlete

                  105

triathlon

              1,010

type2diabetes

                  785

ukihca

                      2

vegan

            12,496

vegetarian

              1,351

vo2max

                    38

weightloss

              6,920

wellbeing 

          132,845

wellness 

          148,415

wellnesscoach

              1,061

worklifebalance

            54,431

workplacewellbeing

            15,648

yoga

            16,014

Ranked by Number of Followers

#

 Followers 

healthcare

      9,627,920

medicine

      8,044,562

health

      2,248,247

mentalhealth

      1,805,263

mindfulness

      1,699,872

ai

          638,534

mindset 

          184,346

sleep

          157,980

wellness 

          148,415

wellbeing 

          132,845

gratitude

          129,998

fitness

          120,390

nursing

            96,782

digitalhealth

            92,649

nutrition 

            76,001

nurses

            68,867

sports

            62,447

worklifebalance

            54,431

doctors

            51,474

medtech

            49,422

singapore

            44,000

healthtech

            33,125

football

            32,001

stressmanagement 

            23,721

cancer

            23,587

 selfcare 

            20,324

gym

            19,714

mentalhealthmatters

            19,553

physicians

            19,023

healthequity

            18,390

stress

            17,941

purpose

            17,901

plantbased

            17,688

meditation

            16,681

yoga

            16,014

workplacewellbeing

            15,648

anxiety

            15,029

fitnessprofessional

            14,068

addiction

            13,585

cardiology

            13,135

microbiota

            13,072

microbiome

            13,065

lifecoach

            12,839

vegan

            12,496

personaltrainer

            12,463

personaltraining

            11,799

 healthylifestyle 

            10,751

diabetes

            10,571

exercise

            10,483

healthandwellness

              9,032

weightloss

              6,920

nutritionist

              6,653

cycling 

              6,295

strengthtraining

              6,191

diet

              5,890

alliedhealth

              5,693

F1

              5,692

premierleague

              4,756

running

              4,625

alzheimers

              4,576

aging 

              4,513

ayurveda

              4,330

holistichealth

              3,642

 longevity 

              3,563

lifestylemedicine

              3,153

brainhealth

              3,075

swimming

              2,371

pilates

              1,879

guthealth

              1,856

foodasmedicine

              1,708

supplements

              1,701

menopause

              1,655

crossfit

              1,544

vegetarian

              1,351

heartdisease

              1,334

diabetesmanagement

              1,314

 biohacking 

              1,296

exerciseismedicine

              1,261

 healthcoach 

              1,240

behaviourchange

              1,091

wellnesscoach

              1,061

triathlon

              1,010

 healthcoaching 

                  961

hypertension

                  906

keto

                  881

type2diabetes

                  785

cardio

                  649

gut

                  547

cholesterol

                  425

hormones

                  402

integrativehealth

                  399

genes

                  390

 healthspan  

                  366

tcm

                  333

lifestylecoach

                  273

bluezones

                  250

dietician

                  239

ozempic

                  189

highbloodpressure

                  154

 biohacker 

                  142

fitnessinstructor

                  118

paleo

                  110

nbhwc

                  109

carnivore

                  106

triathlete

                  105

hyrox

                    74

vo2max

                    38

highcholesterol

                    11

 dontdie 

                      7

ukihca

                      2

 

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